The founders from left: 
Paal Smith-Meyer brings creative brain and 14 years of experience as creative director at LEGO
Eivind Solberg excels at attention to detail, with decades of experience as industrial designer
Stian Vælitalo’s got creator magic and experience designing and coding systems for the national bank and postal system.
Jarle Nordby-Bøe brings decades of IoT and Bluetooth experience from Texas Instruments. 

Button label
  • Our mission

    Founded in 2016, we are a Norwegian sports technology company. Using technology to inspire more kids to play sports, and to play for longer and provide coaches and parents tool to be good mentors.


    We do it by gamifying core skill training, making it fun, to get better, in practice and pastime.

  • The challenge

    Did you know 70% of kids have left sports by the time they are 12 years old? The main reason is that it is not fun anymore.

    What makes sports fun for most kids is being with friend, competing and getting better. It is our job as adults to make sure it is, so they keep playing longer. We found that mastering core skills is one area that makes it more fun to play together, so that has become our focus.

  • Our history

    In 2016 we started Playfinity to use technology smarter, to inspire active play, as it is not our kids fault they are stuck to screens, it is the way the experiences are designed. With 1000´s of players, 100 events, 40 million of throws, kick ands jumps since we released our first smart ball in 2018. We combining our experience from sports and play to bring gaming to baseball and turn backyards into the new place to game :)

    Our journey has just started and we hope you will join, play and give us input so we can bring fun back into sports and sports back to kids so they have more fun playing together and keep playing longer.

    Visit our company site and check out what else we have done: